The objective of the redesign was to match the new target audience for Woem, from individuals to businesses and showcase the main benefits of corporate wellness programs for both employers and employees.
Project Date
September 2021 - duration 5 days
Client
Angela Boeree - founder at Woem Health
Project Scope
- Full site redesign
- Revised site map
- simplified navigation
- Copywriting
- UX writing- UX writing
Tools & assets
- Wordpress + Elementor
- Memberpress + Memberpress Courses
- Bookly appointments
-Illustrations: Upstream by Craftwork
Homepage
product description
About
Courses
Homepage
We kept the original colour set and typography from the original Woem website. We opted for illustrations rather than photos and simplified the design to make information clearer and easy to understand. The copy was reworked to match the new target audience.
Product description page
We also simplified the information architecture and navigation, reducing
the number of pages to three. It is now simpler to navigate the website
and find relevant information.
About
We finally changed the tone of the about page to make it feel friendlier and create a sense of proximity with the user.
Courses
We finally changed the tone of the about page to make it feel friendlier and create a sense of proximity with the user.
